How to Find Out if Your Copywriter is Good
If you'd like to make money online, you're going to have to have a website. If you would like that site to generate income, it should be written very well. Unless you're good at copywriting already it's a good idea to employ someone qualified to compose the text on your site. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, not all copywriters are the same. Some of them are very gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here are tips on how to know the difference.
Does the writer have a website of his or her own? Any copywriter that would like to write web copy should have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Take note of the copy used on this web site as well. If there are lots of errors, this is a bad sign.
How well do you respond to the copy on the copywriter's site? This goes beyond the simple noticing of grammar mistakes. Does the site copy cause an emotional response as you are reading it? Does it make you like the copywriter? Does the copy make you want to follow up and discover more about the copywriter? Does the copy make you feel like you have to hire the writer straightaway? Does it make you feel like you have to leave? Does the website copy push you to be inflamed? These are all crucial reactions and you need to listen to them.
Do some more research on the writer. Look for reviews for the writer on independent sites and forums. It is probable that the only reviews on the copywriter's web site are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be manipulated by the writer him or herself. Pay attention to these postings. It is a good idea to ask the writer for references also. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples supplied by the writer. You should ask the writer to send you a few more samples that aren't already provided on the site. This is particularly crucial if the copywriter says he or she is an expert hire freelance copywriter in a specific field. If the writing is obscure and reads like a regurgitated Wikipedia article, it is time to move on.
You have a number of choices available to you when you're trying to see whether or not to hire a copywriter. It is essential to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.